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Tip 1. Discover The Real Secret To Why You're In Business


Put yourself, not the client first. Let's be honest, it's your business - what's in it for you? There is a lot of pressure on business owners to put their customers' needs before their own. I can't see any reason why you should do this.

It makes more sense to work out what you want, then start thinking about how you can service your clients. What good is a happy customer if you're working crazy hours and not enjoying yourself?

Being in business should be about creating the freedom to spend more time with your family, or playing golf, or doing whatever you want.

My idea of a successful business isn't necessarily one that has two million dollars in sales. It's one that delivers to the owner what he/she wants. Why would you run a business that needs you there 12 hours a day when you only want to work six?

Step one in establishing a successful business is working out what you, the owner, want. Be selfish - but avoid thinking solely about money. What do you want your business to provide you with? Make a list. Write it down. Is your business providing you with this right now? Why not?

Because success is a very emotive concept, your definition is likely to be different to mine.

But I do know that if you don't define what success means to you, you'll probably never be successful. How can you achieve something that you haven't quantified?

Steps For Immediate Results.

  1. Click here to request a free workpage to help establish your priorities. Use the instructions on the form to help you get started.
  2. Ask your business partner (or your family if you're an owner-operator) what they hope to see the business achieve in the next six months.
  3. Consider joining the Inner Circle to obtain access to the message forum so you can post questions and develop online networks with fellow business owners.



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